[Click here to view the video in this article]
To promote Dutch football club, AFC Ajax’s 2012/2013 jersey, ad agency Iris Amsterdam has designed a creative, yet ‘invasive’ campaign for Adidas.
The campaign involves constructing fake fitting rooms with two-mirrors and hidden cameras in an Ajax sports shop in Amsterdam.
While customers were busy undressing and trying the Ajax jersey, players from the football club were on the other side of the mirror—watching and waiting to surprise the ‘lucky’ customers.
The moment the customers put the jersey on, the wall holding the mirror will slide away, revealing an impromptu party with the Ajax players—who have just seen the customers undressed.
Creative or invasive? What say you?
Click to watch the video below: