Lomography has just unveiled an exciting new product—a color negative film that produces beautiful, naturally infrared photographs.
Modeled after the discontinued Kodak Aerochrome film—which was used for military surveillance to spot guerilla fighters—the LomoChrome Purple also takes the greens in pictures and converts them into reds and purples.
The best quality about the LomoChrome Purple is that it able to produce its surreal infrared results without the use of additional color filters and can be developed with regular C-41 processing.
“After years of researching, thousands of tests and tons of failures, we finally found a way to shift colors of regular color negative films. This is why this film needs to be processed C 41.”
You can now pre-order the film in both 120 and 35mm formats and receive it in July 2013.
[via The Phoblographer]