30 July 2013

In Ads, Kids Demonstrate That Mobile Devices Aren’t Real Toys

[Click here to view the video in this article]

Kids may get bored of technology and, at the end of the day, an iPad isn’t exactly a toy.

To emphasize the fact that “Toys should be toys”, Toronto-based toy store Kol Kid created a series of videos.

The simple spots feature kids playing with mobile devices and finding that they aren’t having the most fun they should be having during their childhood—as they unknowingly explore the lost tactile experiences of playing with something that doesn’t have a touchscreen.

Afterall, a mobile device can only do so much for kids, and it isn’t as hardy and the same as playing with a physical toy.

[via I Believe in Advertising]