28 November 2013

Creatively Placed Text Bubbles In Ads Show That Tip-Offs Help Catch Criminals

[Click here to view the video in this article]

To get people to send their tip-offs via text message, the agency DDB has collaborated with the Metro Vancouver Crime Stoppers in a series of creative print ads and a video.

In these ads, the text message bubbles have trapped criminals or function as prison bars, showing that every single tip-off helps the police catch criminals.

Check out the ads below, or watch the video, which cleverly makes use of text message bubbles to obstruct a criminal’s way.

[via I Believe In Advertising]