30 December 2013

Clever Driver Safety Ads That Show Toy Cars Crashing Inside Anatomical Models

Argentine visual studio Flamboyant Paradise has created a series of eye-catching driver safety print ads that depict toy cars crashing inside human anatomical models.

Created for ad agency JWT Buenos Aires, they are meant to highlight the fact that motor vehicle accidents cause more deaths among people under the age of 35 than diseases.

Despite their bright colors and playful feel, the ads manage to get the serious message across in a creative way.

Check out the posters below.

[via Laughing Squid and Street Anatomy, images via Behance]