American fashion designer Marc Jacobs will be opening a pop-up store in Soho during the New York Fashion Week next month, but not a single dollar note will be exchanged.
Instead of money the ‘Daisy Marc Jacobs Tweet Store’ will only accept ‘social currency’ in the form of the hashtag #MJDaisyChain. Customers can make payment by posting the hashtag on social networks like Facebook, Instagram, or Twitter.
According to PSFK, the store will feature a “comfortable lounge, food, drinks, and Wi-Fi” and will also feature “Daisy-themed artwork by Langley Fox Hemingway and a live Daisy photo booth”. Customers can also sample fragrances and purchase Marc Jacobs fashion items and accessories.
If you’re interested in visiting the store, it can be found in Soho at 462 West Broadway from 7th February to 9 February. It opens from 11am to 7pm.