29 May 2014

A Donation Booth That Lets People Contribute With Hearts, Not Their Eyes

[Click here to view the video in this article]

Raising donation funds isn’t easy. Most of the time, people will give their small bills or loose change instead of donating a generous sum.

It is because of that reason that ad agency Y&R came up with an innovative donation booth called ‘The Blind Booth’.

Created for the organization José Antonio Pardo Foundation For Blind Children, the booth is totally pitch black on the inside, and it lets donors experience what it’s like being blind.

The booth also deters donors from seeing how much they are actually donating, and according to the video below, it also lets them “donate with their heart and not with their eyes”.

Watch the video to find out more:

[via Adeevee]