29 May 2014

Coca-Cola Turns Empty Bottles Into Toys, Sharpeners And Lamps

[Click here to view the video in this article]

It seems like soft drink giant Coca-Cola is finding new and creative ways to reinvent and repurpose its bottles.

For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object.

Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.

According to a video, the brand will be giving away 40,000 caps in Vietnam before rolling out the campaign to the rest of Asia.

Isn’t this a clever way to recycle empty bottles?

Watch the video below to find out more:

[via AdAge]