The Australian marketing department of Paramount Pictures made an ill-advised tweet on Tuesday that caused quite a stir online. They sent out a tweet containing the poster art of the upcoming Teenage Mutant Ninja Turtles movie.
The poster shows the Turtles leaping from an exploding skyscraper—something normal for an action movie—but the marketing department failed to realize the film’s Australian release date: September 11.
Twitter users who saw the poster were quick to vent out their anger online, causing @ParamountAU to delete the original tweet.
We assume that it was an honest mistake, but are people online being too sensitive? What do you think?