To mark World AIDS Day, Apple will donate part of its online and retail holiday sales between 28 November and 1 December to the Global Fund to Fight AIDS.
World AIDS Day is an annual event held on 1 December to unite people in the fight against HIV and AIDS, to support those living with the disease and to remember those who have died from it.
Apart from donating part of its proceeds, the tech company will also introduce a special Apps for (RED) section in the App Store. It will carry 25 new apps, most of which are games, and all sales will go to the Global Fund.
Find out more about Apple’s (RED) initiative here, and do your part in the fight against AIDS this holiday season.
[via Mashable, image via Apple]