If animals have brand logos, what do you think they would look like?
Based in Minsk, Belarus, art director, designer and calligrapher Sasha Chebotarev has created a collection of very clever logos for various animals, including the shark, the rhino, the whale and the snake.
Each logo in the series uses creative typography to bring across the distinct characteristics of the animal that it represents—for instance, the wordmark for the whale forms the shape of the sea mammal while the letter ’S’ in the shark logo has fierce, sharp teeth.
View all all the logos in the series here.
[via Betype, images via Sasha Chebotarev]